Convincing senior leadership that employee wellbeing is more than just a buzzword can feel like shouting into the void. You’re certain it’s vital, but their priorities seem elsewhere. Here’s the good news: you have the tools to make them listen and take action.
Here’s how to make them see what you’ve known all along;
1. Culture Flows Downhill
We all know that culture starts at the top. If leadership doesn’t care about wellbeing, no one else will. And even if they do, it’s impossible to get the resources for culture change. But when they do? It ripples through the entire company. Your job is to help them understand that their commitment—or lack of it—sets the tone for everyone. This image sums it up quite well.
2. Talk Dollars, Not Drama
Senior management loves a good ROI. And guess what? PwC and KPMG have the data to back you up. Every dollar spent on mental wellbeing returns between $1.30 and $4.70, provided it’s used proactively. Show them the figures—reduced absenteeism, lower turnover, and increased productivity. Money talks, and this is a conversation they can’t afford to ignore.
3. Arm Yourself with Data
Numbers don’t lie. Use them to highlight the impact of poor wellbeing on the company. Whether it’s plummeting engagement scores, rising turnover, or ballooning healthcare costs, data is your ally. Transform the discussion from “Why should we care?” to “How can we not?”
4. Link Wellbeing to Business Goals
Executives are laser-focused on business objectives. So, connect wellbeing to what they already care about. Are they pushing for innovation? Stressed employees don’t innovate. Aiming to boost customer satisfaction? Disengaged staff won’t deliver and will probably piss off more clients than please. Make it clear—wellbeing isn’t just good for employees; it’s essential for the business.
5. Bring in the Experts
Sometimes, an outside perspective is what it takes. Bring in respected experts (like me!) who can back up your points. When someone with wellbeing credentials says what you’ve been saying all along, it carries weight. External validation can be the tipping point for real change.
6. Use Case Studies as Proof
Don’t just tell them wellbeing matters—show them. Use case studies from companies that have successfully implemented wellbeing initiatives and seen tangible benefits. Real-world examples are hard to ignore and provide a roadmap for your organisation. 1. 2. 3.
Conclusion: You Hold the Key
If senior management doesn’t ‘get’ wellbeing, they’re holding the company back. But you can be the one to change that. Speak their language, show them the money, and make wellbeing impossible to ignore. You’ll not only create a healthier workplace—you’ll help the company thrive.
Now’s your chance to be the catalyst for change. Your team—and your company—need you to step up.
If you want to chat to me about it, go here. www.jimihunt.com/talktojimi